Cricket Wireless is an American prepaid wireless service provider, owned by AT&T. Since 2018, they have been a pround sponsor of Historically Black Colleges and Universities (HBCUs). In their recent campaign ask, they wanted to highlight their partnerships with HBCU’s and their campus ambassadors to promote their 5G services.
Idea: Let’s go to a HBCU campus and classrooms to meet these ambassadors and students. Let’s engage them in a fun way to create customer loyalty through relevant conversations on campus that reasonate and of course with a the Cricket sense of humor.