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Stu The Brand Manager
FUNYUNS / Digital Campaign



Frito Lay and the Funyuns brand hadn’t advertised in decades. They wanted to increase sales for the classic yet stale brand. 


Idea: Create a personality the target could identify with. We  tapped an everyday guy and Funyuns lover to run the brand. He’s going to need a lot of help from social media fans and followers. Can he do it? We’re betting he can. 


                                                            

Stu The Brand Manager SHORT FILM



                                                                                                                                                                                                                      

                     

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Memes




                                                                     

Funyuns, the value brand we all grew up with decided they would like to create a digital campaign to communicate with millennials. What a great opportunity to create stellar work and content for the iconic underground brand with decades of brand loyalty. What was created was a short film, an article in the Onion, 6 engagment  videos, and socia media post to engage the audience, create massie awareness, and have a conversation with lifelong friends. We found chemistry in a bag.

Overall, this digital campaign performance was a success. The play rate for this series was out of the roof, and watch time was also incredibly strong. The campaign generated the brand a 35% increase in sales.

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