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Mountain Dew Throwback Facebook Campaign


Mountain Dew wanted to create a social campaign for their throwback cans on Facebook that leveraged their following and fan base.  

Idea: Create a music platform with throwback music mixed by world class Dj’s. We gave fans the opportunity to choose two throwback songs DJ’s could mix and they could download. 

The results were amazing. Over 400,000 likes, 240,000 new followers, and plenty of Mountain Dew sold.  Seems like what's old is new in many ways.

                                                                                         
 

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