Nike “Discipline”
It takes Dicipline to become great at anything. Isamary Aquino, #1 contender in female boxing had her sights set on the 2020 Tokyo Olympics. After meeting her dad over a few beers, the client knew her story needed to be told since she would become San Antonio Texas first Olympic boxer, male or female.
Idea: Show the day and life of what makes her great. Highlight the dicipline it takes to become #1 from sun up to sun down.
Nike customers was treated to an in store event where Isamary signed autographs, showed off her belts, and took a few pictures with her hometown family. Nike sold a few shoes too.
