Village Tea Company has always prided itself in offering great tasting premium products at a great value. The company's mission has always been to introduce the benefits of drinking loose-leaf tea to everyone, not just the truly informed and health conscious consumer.
Idea: Create an PR video just as organic as the tea itself, that engaged viewers on socia media. The goal was to create awareness for the company that played up the new brand campaign: More Flava. Less Etiquette.