Which Wich Superior Sandwiches 
“Perfect Your Craft”

Insight: Which Wich Superior Sandwiches was looking to make a splash in the sandwich industry with their first digital campaign. The task was to highlight their abundance of ingredients that customers could craft their sandwiches with.

Idea: Create a storytelling campaign that drove customer to their stores by spotlighted individual in all walks of life who, like them were  perfecting their craft.