“Stu The Brand Manager”
FUNYUNS / Digital Campaign
Frito Lay and the Funyuns brand hadn’t advertised in decades. They wanted to increase sales and bring awareness for the classic brand.
Idea: Let’s tap an everyday guy and Funyuns lover to run the brand. We found a personality the target could identify with, buth he’s going to need a lot of help from social media fans and followers. Can he do it? We’re betting he can with viewers help.